WILLKOMMEN IM ZWEITBESTEN VEREIN DER WELT

FC VIKTORIA 1889 BERLIN

Client

FC Viktoria 1889 Berlin

Category

Campaign,
Positioning

Year

2019

Agency

MOTOR Kommunikation

Description

FC Viktoria 1889 Berlin is a German football club whose 1st men‘s team plays in the fourth highest division and with about 1600 active members it is one of the largest in Germany.

Unfortunately the club has gone through a turbulent period after an insolvency. In order to strengthen the club externally, we have repositioned the club with an image campaign which aims to win fans for the club and to attract them to the stadium.

Credits

Frederik Hofmann, CD
Alex Bachor, AD
Ozan Y. Kaya, Grafik
Roland Weber, Text

NEW IMAGE CAMPAIGN MOTIVES

The core idea of the campaign is to establish the club as the ”second best club in the world“. In Berlin live many newcomers who probably already have their favourite club. So we have made FC Viktoria 1889 Berlin a club with still real football, attractive as a second favourite club to the new Berliners. the stadium.

THE MANIFEST