Bettzeit

Client

Bettzeit GmbH

Category

Branding

Year

2019

Agency

MOTOR Kommunikation

Description

Bettzeit GmbH is one of the leading sleeping e-commerce companies in Germany and Europe. Their goal is to make sleep better. Mainly they offer mattresses, pillows and boxspring beds.


Task

Re-design of an existing brand, including a new logo, new colors, a new typeface, new imagery and a new digital look.

Credits

Frederik Hofmann, CD
Alex Bachor, AD

THE BRAND DESIGN

THE RESULT

The logo exists already. But we adjusted the stroke of the canvas according to the stroke of the letters. In addition the alignments within the logo were refined.

Besides the logo we re-thinked the overall design: the outcome is a colour gradient as key element that symbolizes the various states of light throughout the night, from sunset to sunrise.